Communication as the engine of innovation in Living Labs

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The fourth session of the “Trainings on Service Design for Living Labs,” held on September 3, 2025, focused on building innovation networks and engaging stakeholders in meaningful ways. Titled “Building Innovation Networks: Communication and Engagement”, the webinar brought together four speakers who shared practical cases, conceptual frameworks, and tools for stakeholder engagement within Living Lab ecosystems.

Clara Garcia Blanch, Pilot Test Manager at the Social Digital Lab (Suara), opened the session with practical reflections on identifying and engaging stakeholders in co-creation processes. She stressed that while visible actors are crucial, hidden stakeholders often influence project outcomes in unexpected ways. Drawing from her experience, she underlined the importance of mapping, listening, and uncovering less obvious contributors in order to design inclusive and sustainable innovations.

Leen Broeckx, Panel Manager at LiCalab, presented how her organization structures stakeholder engagement in health and care innovation. LiCalab operates test environments involving citizens and care professionals, drawn from its own database, in real-life settings, and works in close collaboration with hospitals, residential care centres, and home care services. Leen explained how their stakeholders are categorized into internal and external, how their stakeholder analysis uses approaches such as power/interest grids to position actors and design suitable engagement activities. She described the identifying needs process, which includes workshops, expert interviews, and inspiration sessions. As an example, she presented the “Orion” dementia care case, where staff and users tested smart technologies such as bed sensors and smart lamps.

Marta I. De Los Ríos White, representing the European Network of Living Labs (ENoLL), provided the theoretical foundation for stakeholder engagement. She defined categories such as internal vs. external, primary vs. secondary, and direct vs. indirect stakeholders, while clarifying distinctions between stakeholders, users, and customers. Marta also highlighted the role of the Quadruple Helix Model, which positions the public sector, businesses, education and research, and civil society as central actors.

The instructor also shared practical tips and tricks for effective communication with stakeholders:

  • Be transparent: Clear communication builds trust and credibility.
  • Be adaptable: Be prepared to adjust communication strategies as projects evolve and stakeholder needs shift.
  • Ensure accessibility: Consider potential language barriers and disabilities by developing inclusive strategies.
  • Aim for two-way communication: Establish mechanisms for feedback and input rather than one-way dissemination.
  • Be present and responsive: Actively listen to stakeholder concerns, questions, and suggestions, and respond promptly.

Finally, she explained why citizens are essential stakeholders, because they:

  • Align the community’s projects with real local needs
  • Secure people’s long-term support to the community
  • Ensure social acceptance
  • Ensure transparency and accountability in decision-making and community operations
  • Empower people to make informed decisions
  • Boost innovation and creativity, bringing fresh ideas and solutions
  • Stimulate economic benefits for the people, such as job creation within the community

Concluding the session, the focus shifted to the Thessaloniki Active and Healthy Ageing Living Lab (Thess-AHALL), presented by Despoina Petsani, Research Associate at the AUTH Medical Physics and Digital Innovation Lab, showcasing how long-term citizen engagement and structured tools can transform a Living Lab into a robust innovation ecosystem. Despoina presented outcomes from projects such as Long Lasting Memories, showing impacts in cognitive and physical training. She also showcased practical tools: Accelup, a collaboration platform for innovators and Living Labs; PaneLab, a panel management platform; and a methodological guide (partners of experience) for citizen involvement. Thess-AHALL’s work demonstrates how trust, continuity, and structured tools help Living Labs evolve into strong innovation ecosystems.

What's next?

The training series will continue with its fifth session on Certification & Standardization of Living Labs, taking place on September 10, 2025, at 15:00 CEST. This upcoming webinar will explore the essential requirements for certification, the benefits of achieving it, and the international recognition it brings to Living Labs.

Register here

Responsible innovation: Legal & Ethical Essentials for Living Labs

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Tag Archives: innovation

The third session of the EVOLVE2CARE Living Labs Training Series took place on August 27, 2025, and focused on a critical yet often overlooked dimension of innovation: legal, ethical, and regulatory frameworks. As Living Labs operate in real-world environments with real users, understanding these frameworks is essential to ensure responsible, inclusive, and sustainable innovation.

The session featured two distinguished experts—Maria Iakovidou, Attorney at Law at the Supreme Court of Greece, LLM in Civil Procedure Law, MSc in Law & Informatics, Data Protection Officer (DPO), who opened the discussion with a legal deep dive into GDPR, consent, and intellectual property; and Dr. Abdolrasoul (Rasoul) Habibipour, Director of Botnia Living Lab and Associate Professor in Information Systems at Luleå University of Technology, who followed with practical insights on embedding ethics into Living Lab design through real-world case studies.

Legal Essentials for Living Labs

Maria Iakovidou opened the session with a comprehensive legal roadmap for Living Labs, covering:

Data Protection & GDPR

Living Labs often collect personal data through sensors, wearables, interviews, and digital platforms. Maria Iakovidou emphasized that GDPR applies whenever data relates to an identifiable person, and outlined the six core principles of lawful processing: lawfulness, purpose limitation, data minimization, accuracy, storage limitation, and confidentiality.

Informed Consent in Real-Life Settings

Consent, Maria Iakovidou explained, must be freely given in advance, specific, informed, and unambiguous—and must be obtained before any data is collected. In Living Labs, where testing often occurs in public or semi-public spaces, this becomes especially complex. She highlighted red flags such as bundled consent, lack of withdrawal options, and overly technical language.

She also addressed the documentation of consent, stressing the need for signed forms or digital tools, and the importance of making it easy for participants to say both “yes” and “no.”

Intellectual Property (IP)

Living Labs frequently co-create innovations with startups, researchers, and citizens. Maria Iakovidou urged participants to clarify IP ownership and licensing terms early, distinguishing between background and foreground IP. She recommended involving legal advisors in drafting collaboration agreements and defining usage rights to avoid disputes later.

Liability & Risk in experimentation and pilot phases

From allergic reactions to data breaches, Living Labs face real risks. Maria advised teams to assess risks before deployment, include insurance and liability clauses, and clearly define responsibilities in case of harm or failure.

Living Lab & Ethics

Dr. Abdolrasoul Habibipour presented a structured approach to integrating ethical and legal considerations into Living Lab design. He explored key principles such as stakeholder engagement, transparency, and real-life experimentation. He illustrated their application through case studies from EU projects like SynAir-G and U4IoT, highlighting practical strategies for managing consent, data protection, IP rights, and liability.

Real-World Case Studies

SynAir-G

This EU project co-developed air quality monitoring tools with children in schools. The ethical challenges were significant: children are a vulnerable group under GDPR, and the app collected sensitive data like health status and GPS location. Dr. Abdolrasoul Habibipour shared how the team addressed these issues through dual consent (parents + children), age-appropriate explanations, and national ethics approvals.

U4IoT

This case supported large-scale IoT pilots in domains like smart cities and healthcare. It uncovered common pitfalls: biometric data collected without explanation, lack of signage in public testing, and unclear data ownership. The team responded by developing GDPR toolkits, user dashboards to increase transparency, and promoting Data Protection Impact Assessments.

Practical Tools & Red Flags

Abdolrasoul Habibipour introduced a Living Lab Ethics Checklist covering seven key areas: data protection (GDPR), informed consent, IP, risk and liability, inclusion and vulnerability, transparency and communication, and ethics integration in design. He encouraged teams to use this checklist at every stage—from kickoff to pilot launch—and to normalize ethical reflection in team meetings.

What’s next?

The Living Labs Training Series continues with the fourth session: “Building Innovation Networks: Communication and Engagement”, taking place on September 3, 2025, at 15:00 CEST. This session will focus on the importance of building strong innovation networks and effective stakeholder engagement within Living Labs. Participants will learn how to engage stakeholders in service design, with a particular focus on the Accelup platform. 

Stay tuned—and remember, attending at least 4 out of 6 sessions earns you a Certificate of Attendance from the EVOLVE2CARE project!

Register here