Responsible innovation: Legal & Ethical Essentials for Living Labs

The third session of the EVOLVE2CARE Living Labs Training Series took place on August 27, 2025, and focused on a critical yet often overlooked dimension of innovation: legal, ethical, and regulatory frameworks. As Living Labs operate in real-world environments with real users, understanding these frameworks is essential to ensure responsible, inclusive, and sustainable innovation.

The session featured two distinguished experts—Maria Iakovidou, Attorney at Law at the Supreme Court of Greece, LLM in Civil Procedure Law, MSc in Law & Informatics, Data Protection Officer (DPO), who opened the discussion with a legal deep dive into GDPR, consent, and intellectual property; and Dr. Abdolrasoul (Rasoul) Habibipour, Director of Botnia Living Lab and Associate Professor in Information Systems at Luleå University of Technology, who followed with practical insights on embedding ethics into Living Lab design through real-world case studies.

Legal Essentials for Living Labs

Maria Iakovidou opened the session with a comprehensive legal roadmap for Living Labs, covering:

Data Protection & GDPR

Living Labs often collect personal data through sensors, wearables, interviews, and digital platforms. Maria Iakovidou emphasized that GDPR applies whenever data relates to an identifiable person, and outlined the six core principles of lawful processing: lawfulness, purpose limitation, data minimization, accuracy, storage limitation, and confidentiality.

Informed Consent in Real-Life Settings

Consent, Maria Iakovidou explained, must be freely given in advance, specific, informed, and unambiguous—and must be obtained before any data is collected. In Living Labs, where testing often occurs in public or semi-public spaces, this becomes especially complex. She highlighted red flags such as bundled consent, lack of withdrawal options, and overly technical language.

She also addressed the documentation of consent, stressing the need for signed forms or digital tools, and the importance of making it easy for participants to say both “yes” and “no.”

Intellectual Property (IP)

Living Labs frequently co-create innovations with startups, researchers, and citizens. Maria Iakovidou urged participants to clarify IP ownership and licensing terms early, distinguishing between background and foreground IP. She recommended involving legal advisors in drafting collaboration agreements and defining usage rights to avoid disputes later.

Liability & Risk in experimentation and pilot phases

From allergic reactions to data breaches, Living Labs face real risks. Maria advised teams to assess risks before deployment, include insurance and liability clauses, and clearly define responsibilities in case of harm or failure.

Living Lab & Ethics

Dr. Abdolrasoul Habibipour presented a structured approach to integrating ethical and legal considerations into Living Lab design. He explored key principles such as stakeholder engagement, transparency, and real-life experimentation. He illustrated their application through case studies from EU projects like SynAir-G and U4IoT, highlighting practical strategies for managing consent, data protection, IP rights, and liability.

Real-World Case Studies

SynAir-G

This EU project co-developed air quality monitoring tools with children in schools. The ethical challenges were significant: children are a vulnerable group under GDPR, and the app collected sensitive data like health status and GPS location. Dr. Abdolrasoul Habibipour shared how the team addressed these issues through dual consent (parents + children), age-appropriate explanations, and national ethics approvals.

U4IoT

This case supported large-scale IoT pilots in domains like smart cities and healthcare. It uncovered common pitfalls: biometric data collected without explanation, lack of signage in public testing, and unclear data ownership. The team responded by developing GDPR toolkits, user dashboards to increase transparency, and promoting Data Protection Impact Assessments.

Practical Tools & Red Flags

Abdolrasoul Habibipour introduced a Living Lab Ethics Checklist covering seven key areas: data protection (GDPR), informed consent, IP, risk and liability, inclusion and vulnerability, transparency and communication, and ethics integration in design. He encouraged teams to use this checklist at every stage—from kickoff to pilot launch—and to normalize ethical reflection in team meetings.

What’s next?

The Living Labs Training Series continues with the fourth session: “Building Innovation Networks: Communication and Engagement”, taking place on September 3, 2025, at 15:00 CEST. This session will focus on the importance of building strong innovation networks and effective stakeholder engagement within Living Labs. Participants will learn how to engage stakeholders in service design, with a particular focus on the Accelup platform. 

Stay tuned—and remember, attending at least 4 out of 6 sessions earns you a Certificate of Attendance from the EVOLVE2CARE project!

Smarter Matchmaking in HealthTech Innovation – Methodological Approaches

While digital tools outlined in the previous blog provide speed and scalability, certain methodological approaches/processes, frameworks and best practices can ensure that the matchmaking system yields effective results. These approaches concern what data to collect, how to structure it, and how humans can facilitate the match process. Methodologies can be just as important as technology: a fancy algorithm will underperform if profiles are poorly defined, and conversely, a simple tool can excel if guided by a solid methodology!

As outlined in the latest project deliverable D1.3 – EVOLVE2CARE Action Plan, effective matchmaking relies on structured data, active engagement, and co-creation practices that make partnerships sustainable and impactful.

Structured profile frameworks and taxonomies

A fundamental step is defining what information innovators and Living Labs should provide to enable meaningful matches. Structured profiling means having well-defined fields and classification systems that capture the relevant attributes of each side.

  • Living Lab Information: Clearly describe services and capabilities using standardized frameworks.
  • Innovator Information: Include project details, target users, stage (e.g., prototype), and specific requirements (e.g., access to patients or regulatory advice).
  • Rating and Compatibility Scores: Profiles are scored on key factors such as project stage, domain match, and size to recommend the best matches.
  • Data Quality and Verification: Regular updates ensure accuracy; verification processes prevent mismatches.
  • Use of Structured Fields in Application Process: Shifting from free-text descriptions to dropdowns and tags improves matching, transparency, and fairness, with stakeholder input ensuring fields capture what truly matters.

Co-Creation and Engagement Methods in Matchmaking

Applying the principles of co-creation and user engagement to the matchmaking process can be beneficial. Methodologically, this means treating matchmaking not just as a database query, but as a collaborative journey where innovators and Living Labs actively engage to find a fit.

  • Moderated Matchmaking by Facilitators: Innovation brokers help bridge public and private sectors, review profiles, propose matches, and provide introductions, improving early-stage or critical pairings.
  • Case Studies and Best-Practice Sharing: Sharing examples of successful collaborations guides users in selecting the right partners.
  • KPI Framework for Matchmaking: Metrics such as successful matches, time to project start, user satisfaction, and match diversity allow continuous improvement.

By combining structured data, co-creation, and user engagement, Accelup’s methodological approaches ensure that the matchmaking process is transparent, fair, and of high quality. These approaches, along with the digital tools discussed earlier, make Accelup a comprehensive platform for fostering successful HealthTech collaborations. Together, the digital and methodological elements ensure that Accelup not only accelerates the matchmaking process but also guarantees that these connections create lasting, impactful partnerships.

Smarter Matchmaking in HealthTech Innovation – Digital Approaches

In healthcare innovation, getting the right collaborators is essential for success, and this is the actual goal for the EVOLVE2CARE project as a whole! In order to bring this into life, the project utilises the Accelup platform, a product of ENoLL that provides an online space for wider, simplified, and more efficient access to the best Living Lab infrastructures and their research on demand services. As outlined in one of the latest public deliverables of the project, the D1.3 – EVOLVE2CARE Action Plan, the Accelup platform adds value by accurately profiling both innovators and Living Labs to create the most suitable partnerships.

To further enhance the Accelup matchmaking capabilities, the EVOLVE2CARE team has compiled an inventory of existing tools, surveying digital platforms and methodological frameworks that support similar processes—focusing on European examples and notable global initiatives. This blog highlights the most prominent digital functions used for effective and transparent matchmaking, knowledge exchange, and collaboration.

Digital approaches to innovator-Living Lab matchmaking

Digital approaches are categorized in D1.3 EVOLVE2CARE Action Plan into three groups: lightweight plug-ins, APIs & integrations, and AI-based recommendation systems.

Lightweight Plug-ins and Modular Tools:

Lightweight plug-ins add matchmaking features to existing platforms without building complex systems. They use structured profile data and simple algorithms, such as tag matching or rule-based filtering.

  1. Tag-Based Matching Modules: Use tags to identify shared interests or needs. The goal is to deliver “personalized connections” by filtering the community’s profiles to find resonant matches for each user.
  2. Profile Search and Filters as Plug-In Features: Platforms enable advanced search and filters, allowing users to find matches autonomously.
  3. Simple Recommender Libraries: Open-source libraries, like Python or JavaScript recommendation engines, provide plug-in solutions for developers.

API-Driven Integrations and Data Sharing

APIs allow Accelup to integrate external platforms to enrich profiles and improve matchmaking. For example, innovators can import LinkedIn or ORCID data, and startups can sync Crunchbase info automatically.

  1. Cross-platform Profile Federation: Users can pull in existing data to seed their Accelup profile, reducing manual input and improving accuracy.

AI-Based Recommendation Systems

AI recommenders analyze complex data to suggest the most relevant match between Living Labs and innovators, going beyond simple tags by using past interactions, project descriptions, and success rates.

  1. Machine Learning Recommenders in Innovation Networks: Platforms like Crowdhelix, which is a global open innovation network, connecting universities, SMEs and innovators and organizations for Horizon Europe collaboration. By harnessing bespoke AI technology, Crowdhelix claims to “establish synergetic connections” among its 18,500+ members.
  2. Collaborative Filtering & User Feedback: In a mature recommender, the system learns from user behavior and feedback from successful collaborations to improve future recommendations.
Digital tools can significantly streamline the process of matching innovators with Living Labs by automating profile collection, search, and recommendations. While these tools are not mutually exclusive, combining elements from all three could offer a flexible and scalable approach for future development. In the next blog, we’ll dive into how methodological approaches complement these digital tools, ensuring that matchmaking remains not only fast but also fair, transparent, and of high quality.