innovators – Evolve2Care

How HealthTech innovators can fundraise with confidence

The fifth session of the EVOLVE2CARE Training Series for HealthTech Innovators and Researchers took place on 4 September 2025, delivering a deep and practical dive into the realities of startup fundraising. Led by Adriane Thrash, the session “Fundraising & Pitching: An Investor’s Guide” offered a no-nonsense guide to what investors actually look for—and how innovators can meet those expectations with clarity, strategy, and confidence.

One of the core themes of the session was understanding the different types of investors and what each brings to the table. Adriane Thrash broke down the key categories:

Angel Investors: Often the first to believe in a startup, angel investors typically invest at early stages. They are usually more flexible and founder-friendly but offer limited capital and may not always bring sector-specific expertise.
Venture Capitalists (VCs): VCs look for high-growth potential and scalability. They expect aggressive expansion, clear exit strategies, and strong returns. Their involvement often comes with structured oversight and performance expectations.
Corporate Investors: These investors seek strategic alignment with their own business goals. They may offer more than capital—such as access to distribution channels, technical resources, or regulatory support—but their priorities may shift based on internal strategy.
Impact Investors: Focused on measurable social or health outcomes alongside financial returns, impact investors are particularly relevant in HealthTech. They value mission-driven innovation and often require robust impact metrics.
Public funding sources: These include grants, subsidies, and innovation programs from national or EU-level institutions. While non-dilutive and mission-aligned, public funding often comes with strict eligibility criteria, reporting obligations, and longer timelines. Innovators must be prepared to demonstrate societal value, policy alignment, and long-term sustainability.

Choosing the right type of investor is as important as securing the funding itself.

Fundraising is a strategy, not serendipity

Adriane Thrash emphasized that fundraising is not about luck or charm—it’s about building a strategic plan that aligns with your startup’s stage, goals, and long-term vision. Innovators must understand their business fundamentals and be able to communicate them effectively.

Know your numbers — and your market

Investors want facts. That means knowing your TAM (Total Addressable Market), SAM (Serviceable Addressable Market), SOM (Serviceable Obtainable Market), your projected growth, your burn rate, and your financial runway.

Transparency builds trust

One of the most important lessons: don’t hide problems. Investors are not deterred by challenges—they’re deterred by surprises. Be upfront about risks, gaps, and what you’re still figuring out. A founder who can clearly articulate both strengths and weaknesses earns credibility.

Pitching is communication

A strong pitch is built on clarity, confidence, and relevance. Adriane Thrash encouraged innovators to focus on storytelling—connecting the problem, solution, team, and market in a way that resonates. Avoid jargon, be concise, and tailor your message to the investor’s perspective.

Prepare for due diligence

Fundraising doesn’t end with the pitch. Adriane Thrash highlighted the importance of being ready for due diligence—the process where investors validate your claims, assess risks, and examine your operations. Innovators should have their data room organized, with financials, legal documents, team bios, and product details ready to share.

What’s next?

The final session of the EVOLVE2CARE Training Series for HealthTech Innovators and Researchers, titled “Measuring Impact & Scaling Pilots — Driving Evidence-Based Growth in Living Labs,” will take place on 19 September 2025 at 15:00 CEST. It will focus on helping innovators define success through SMART metrics, design effective pilot evaluations, and use data to demonstrate real-world impact. Led by Despoina Petsani, ThessAHALL Project Manager at AUTH, the session will guide participants in generating the kind of evidence that funders, policymakers, and partners require to support and scale innovation.

Smarter Matchmaking in HealthTech Innovation – Methodological Approaches

While digital tools outlined in the previous blog provide speed and scalability, certain methodological approaches/processes, frameworks and best practices can ensure that the matchmaking system yields effective results. These approaches concern what data to collect, how to structure it, and how humans can facilitate the match process. Methodologies can be just as important as technology: a fancy algorithm will underperform if profiles are poorly defined, and conversely, a simple tool can excel if guided by a solid methodology!

As outlined in the latest project deliverable D1.3 – EVOLVE2CARE Action Plan, effective matchmaking relies on structured data, active engagement, and co-creation practices that make partnerships sustainable and impactful.

Structured profile frameworks and taxonomies

A fundamental step is defining what information innovators and Living Labs should provide to enable meaningful matches. Structured profiling means having well-defined fields and classification systems that capture the relevant attributes of each side.

Living Lab Information: Clearly describe services and capabilities using standardized frameworks.
Innovator Information: Include project details, target users, stage (e.g., prototype), and specific requirements (e.g., access to patients or regulatory advice).
Rating and Compatibility Scores: Profiles are scored on key factors such as project stage, domain match, and size to recommend the best matches.
Data Quality and Verification: Regular updates ensure accuracy; verification processes prevent mismatches.
Use of Structured Fields in Application Process: Shifting from free-text descriptions to dropdowns and tags improves matching, transparency, and fairness, with stakeholder input ensuring fields capture what truly matters.

Co-Creation and Engagement Methods in Matchmaking

Applying the principles of co-creation and user engagement to the matchmaking process can be beneficial. Methodologically, this means treating matchmaking not just as a database query, but as a collaborative journey where innovators and Living Labs actively engage to find a fit.

Moderated Matchmaking by Facilitators: Innovation brokers help bridge public and private sectors, review profiles, propose matches, and provide introductions, improving early-stage or critical pairings.
Case Studies and Best-Practice Sharing: Sharing examples of successful collaborations guides users in selecting the right partners.
KPI Framework for Matchmaking: Metrics such as successful matches, time to project start, user satisfaction, and match diversity allow continuous improvement.

By combining structured data, co-creation, and user engagement, Accelup’s methodological approaches ensure that the matchmaking process is transparent, fair, and of high quality. These approaches, along with the digital tools discussed earlier, make Accelup a comprehensive platform for fostering successful HealthTech collaborations. Together, the digital and methodological elements ensure that Accelup not only accelerates the matchmaking process but also guarantees that these connections create lasting, impactful partnerships.

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Smarter Matchmaking in HealthTech Innovation – Digital Approaches

In healthcare innovation, getting the right collaborators is essential for success, and this is the actual goal for the EVOLVE2CARE project as a whole! In order to bring this into life, the project utilises the Accelup platform, a product of ENoLL that provides an online space for wider, simplified, and more efficient access to the best Living Lab infrastructures and their research on demand services. As outlined in one of the latest public deliverables of the project, the D1.3 – EVOLVE2CARE Action Plan, the Accelup platform adds value by accurately profiling both innovators and Living Labs to create the most suitable partnerships.

To further enhance the Accelup matchmaking capabilities, the EVOLVE2CARE team has compiled an inventory of existing tools, surveying digital platforms and methodological frameworks that support similar processes—focusing on European examples and notable global initiatives. This blog highlights the most prominent digital functions used for effective and transparent matchmaking, knowledge exchange, and collaboration.

Digital approaches to innovator-Living Lab matchmaking

Digital approaches are categorized in D1.3 EVOLVE2CARE Action Plan into three groups: lightweight plug-ins, APIs & integrations, and AI-based recommendation systems.

Lightweight Plug-ins and Modular Tools:

Lightweight plug-ins add matchmaking features to existing platforms without building complex systems. They use structured profile data and simple algorithms, such as tag matching or rule-based filtering.

Tag-Based Matching Modules: Use tags to identify shared interests or needs. The goal is to deliver “personalized connections” by filtering the community’s profiles to find resonant matches for each user.
Profile Search and Filters as Plug-In Features: Platforms enable advanced search and filters, allowing users to find matches autonomously.
Simple Recommender Libraries: Open-source libraries, like Python or JavaScript recommendation engines, provide plug-in solutions for developers.

API-Driven Integrations and Data Sharing

APIs allow Accelup to integrate external platforms to enrich profiles and improve matchmaking. For example, innovators can import LinkedIn or ORCID data, and startups can sync Crunchbase info automatically.

Cross-platform Profile Federation: Users can pull in existing data to seed their Accelup profile, reducing manual input and improving accuracy.

AI-Based Recommendation Systems

AI recommenders analyze complex data to suggest the most relevant match between Living Labs and innovators, going beyond simple tags by using past interactions, project descriptions, and success rates.

Machine Learning Recommenders in Innovation Networks: Platforms like Crowdhelix, which is a global open innovation network, connecting universities, SMEs and innovators and organizations for Horizon Europe collaboration. By harnessing bespoke AI technology, Crowdhelix claims to “establish synergetic connections” among its 18,500+ members.
Collaborative Filtering & User Feedback: In a mature recommender, the system learns from user behavior and feedback from successful collaborations to improve future recommendations.

Digital tools can significantly streamline the process of matching innovators with Living Labs by automating profile collection, search, and recommendations. While these tools are not mutually exclusive, combining elements from all three could offer a flexible and scalable approach for future development. In the next blog, we’ll dive into how methodological approaches complement these digital tools, ensuring that matchmaking remains not only fast but also fair, transparent, and of high quality.

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From protection to strategy: How HealthTech innovators can leverage IP

The fourth session of the EVOLVE2CARE Training Series for HealthTech Innovators and Researchers took place on 24 July 2025, bringing sharp focus to one of the most essential, and often overlooked, aspects of innovation: intellectual property (IP).

The session, titled “Unlocking IP Value – Protection, Collaboration & AI Innovations,” was led by Yannis Skoulikaris, Founder and Managing Director of PatentMind Netherlands BV, and former Director at the European Patent Office (EPO). PatentMind offers expert guidance based on deep knowledge of software patents, AI innovation, and international patent law.

What is Intellectual Property, and what does it protect?

The session outlined the four types of IP and what they protect:

1. Patents – Protect technical inventions and unique processes or products

Patentable examples include:

Algorithms, software methods, if embedded in a technical solution to a technical problem

2. Copyright – Protects code, content, and creative works

Patentable examples include:

Source code
Manuals
Graphics

3. Trademarks – Protect brands, logos and names

Used for:

Product names
Company logos

4. Trade secrets – Protect confidential information, algorithms and know-how

Includes:

Source more
Formulas
Client lists

The instructor highlighted that Intellectual Property is the secret weapon of innovators for protecting, managing, and unlocking value from their innovation.

Why does it matter?

Competitive advantage
Company Valuation & Investment
Licensing Opportunities
Legal defence & Risk mitigation

In the fast-evolving world of tech and AI, strong IP protection is crucial for staying ahead, attracting investors, and safeguarding innovation.

Patents in focus

Patents are one of the most powerful tools to protect and commercialize innovation—especially in HealthTech and AI-driven environments.

What can be patented?

To receive a patent, an idea must be novel and solve a real problem. The specific requirements vary slightly by region:

In Europe, the invention must provide a technical solution to a technical problem.
In the US, it must offer a useful solution to a practical problem.

Why do patents matter—particularly in tech and AI?

They protect your innovations from being copied by competitors.
They increase your company’s valuation and attractiveness to investors.
They create new licensing and collaboration opportunities.
Importantly, patent rights are granted to the applicant, not necessarily the inventor—making early filing and clear agreements essential.

How does the patenting process work?

The pathway from idea to protection follows a clear structure:

Search: First, check if your invention is new.
Application: File with the relevant patent office.
Search/Examination: Patent office reviews your application in an interactive process, involving the applicant.
Patent Granted

The power and peril of collaboration in IP

Collaboration is a cornerstone of innovation—but when it comes to Intellectual Property, shared ownership must be managed with clarity and care. Navigating shared IP ownership—whether with co-founders, collaborators, or licensees—requires balancing benefits and risks.

Why collaboration pays

Working with co-founders, collaborators, or licensees can accelerate development and expand your market reach. Benefits include:

Shared expertise and resources, fostering deeper innovation
Faster time-to-market through increased development capacity
Broader visibility via partner distribution and co-marketing channels

The risks without IP agreements

Ownership disputes – unclear title can derail projects
Usage conflicts – unauthorized use or overlapping commercialization
Enforcement issues or gridlock – difficult to license or defend jointly

Key takeaways

IP is a critical asset: Proactively identify, protect, and manage your intellectual property
Testing Innovation: Know which aspects of your work are eligible for protection
Collaboration: Always set clear IP agreements at the start of any partnership
AI’s unique IP challenge: Data, algorithms, and AI-generated works require tailored IP strategies

What’s next?

The next session in the EVOLVE2CARE Training Series for HealthTech Innovators and Researchers is titled “Fundraising & Pitching Strategies – An Investor’s Guide for Innovators.” It will feature Adriane Thrash, Managing Partner at Anthology Ventures, as the special speaker.

The session is scheduled to take place on 4 September 2025 at 15:00 CEST and will offer expert insights on how to craft compelling pitches and navigate the fundraising process with confidence. Designed for innovators looking to connect with investors and elevate their ventures, this event is a key opportunity to gain strategic guidance from an industry leader.

Stay tuned as we continue to bridge the gap between innovation and market with practical knowledge for real-world success.

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Training programs to support Innovators & Living Labs

Building on EVOLVE2CARE’s ongoing commitment to fostering collaboration between innovators and Living Labs, we are excited to announce the launch of two tailored training programs. The former program targets HealthTech innovators and researchers, equipping them with the necessary tools and knowledge to successfully commercialize their research and bring innovations to market. The latter is specifically designed for Living Labs, aiming to enhance their capacity to support innovators and strengthen their role in the development and testing of HealthTech solutions.

As the Open Call is actively inviting HealthTech innovators and Living Labs to collaborate on innovative solutions for Transitional Care (Task 2.2 – LLs, Innovators, and Researchers Scouting and Selection), EVOLVE2CARE is taking the next step by offering educational support. Through Task 2.3 – Training Program for Living Labs and Task 2.4 – Training Program for Innovators and Researchers, we are ensuring that both innovators and Living Labs are well-prepared for successful collaboration.

Training Program for Innovators and Researchers (T2.4)

This six-part Training Program, named “From Users to Market – Faster Validation and Commercialisation for HealthTech Innovators and Researchers” and leb by Anthology Ventures, will give innovators and researchers the tools, skills, and mindset needed to navigate the complex journey from lab to market.

Each session builds practical know-how in agile innovation, systems thinking, and stakeholder collaboration—while real startup founders share insights on fundraising and commercialization. Whether you’re prototyping, pitching, or scaling, this program guides your journey to real-world impact.

This program is ideal for researchers, early-stage innovators, and knowledge transfer professionals seeking to accelerate the journey from health tech research to real-world impact.

1️⃣Accelerating Innovation — Leveraging LLMs & No-Code for Rapid Prototyping | 12 June, 2025 | ️15:00 CEST

Description: This session explores how large language models (LLMs) and No-Code platforms are revolutionizing early-stage innovation. Participants will learn how to quickly transform ideas into interactive prototypes, generate user personas, draft product requirements, and create testable concepts without writing a single line of code.

2️⃣Design Thinking in Action — A Living Lab Approach to Healthtech Innovation |19 June, 2025 | 15:00 CEST

3️⃣Building a Sustainable HealthTech Business — A Founder’s Journey | 17 July, 2025 | ️ 15:00 CEST

Description: In this session, participants will hear directly from a founder who turned a bold idea into a validated, mission-driven business. This session goes beyond theory to offer an honest look at the business model decisions, revenue hurdles, cost surprises, and strategic pivots that shaped their journey.

4️⃣Unlocking IP Value — Protection, Collaboration & AI Innovations | 24 July, 2025 |15:00 CEST

Description: This session breaks down the core types of IP (patents, copyrights, trademarks, trade secrets) with a special focus on HealthTech and AI-driven innovation. Participants will learn how to identify what aspects of their product are protectable, how to avoid common pitfalls, and how to turn their IP strategy into a competitive advantage.

5️⃣Fundraising & Pitching Strategies — An Investor’s Guide for Innovators | 4 September, 2025 | 15:00 CEST

Description: In this session, a managing partner from Anthology Ventures will walk the participants through how to build a funding strategy that aligns with their goals, stage of development, and long-term vision. They will learn how to identify which investor types—angel, VC, corporate, or impact—are right for them, and how to approach them with clarity and confidence.

6️⃣Measuring Impact & Scaling Pilots — Driving Evidence-Based Growth in Living Labs | 19 September, 2025 | 15:00 CEST

Description: In this final session, we explore how innovators can measure meaningful outcomes, not just outputs, and use data to drive sustainable growth. Participants will learn how to define success through SMART metrics, design robust pilot evaluations, and generate the evidence that funders, policymakers, and partners look for.

EVOLVE2CARE encourages all interested stakeholders to take advantage of these opportunities to enhance collaboration and strengthen innovation in the healthcare sector.

Training Program for Living Labs (Task 2.3)

This six-part training program, named “Trainings on Service Design for Living Labs” and led by European Network of Living Labs (ENoLL), will provide participants with the tools and knowledge to support innovators in evaluating experimental outcomes and commercializing research effectively.

By adopting a structured, service design-based approach, you will learn to develop sustainable services, navigate legal and ethical challenges, and enhance stakeholder engagement. Ultimately, this will ensure a smoother transition from research to the market.

These sessions are designed for Living Lab managers and coordinators, researchers, innovators, teams establishing new Living Labs, technology transfer professionals, and policymakers involved in innovation ecosystems.

Topics per session:

The Role of Living Labs in the Innovation Ecosystem | June 25, 2025 |15:00 CEST

Description: This session provides an overview of the current innovation ecosystem and examines the strategic role of Living Labs in driving open innovation. It will highlight Living Labs’ contribution to societal and economic growth.

Designing Tailored Living Lab Services for Innovators | July 9, 2025 | 15:00 CEST

Description: This session introduces service design and explores the process of creating tailored services within Living Labs to effectively support innovators and their specific needs.

Navigating Legal, Ethical & Regulatory Frameworks | August 27, 2025 | 15:00 CEST

Description: This session approaches the ethical, legal and regulatory frameworks, explores the sector-specific compliance and engages with regulatory bodies.

Building Innovation Networks: Communication and Engagement | September 3, 2025 | 15:00 CEST

Description: This session focuses on the importance of building strong innovation networks and effective stakeholder engagement within Living Labs. Participants will learn how to engage stakeholders in service design, with a particular focus on the AccelUp platform.

Certification & Standardization of Living Labs | September 10, 2025 | 15:00 CEST

Description: This session explores the essential requirements for a Living Lab to achieve certification. Participants will learn about the benefits of certification, and international recognition.

Measuring Impact & Evaluating Success | September 24, 2025 | 15:00 CEST

Description: This session focuses on identifying key performance indicators (KPIs) to track the performance of Living Lab services. Participants will explore methods to evaluate service design and measure its impact and performance.

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